Real Madrid has become the club with the highest commercial value among European football clubs, according to a report by Deloitte. The Spanish giants have seen their commercial value soar from €5 billion to €10 billion over the past five years.

This significant increase is due to the success of Real Madrid's sponsorship deals, which have brought in millions of euros each year. The club has also benefited from its global fan base, with fans in Asia and South America contributing significantly to the club's revenue.

The rise in Real Madrid's commercial value is also a testament to the club's ability to generate income from various sources, including merchandise sales, ticket sales, and partnerships with brands such as Coca-Cola and McDonald's.

Real Madrid's success in generating revenue through sponsorships and partnerships is a reminder that football clubs can no longer rely solely on matchday revenues. Instead, they must find new ways to monetize their brand and engage with fans beyond just attending matches.

Overall, Real Madrid's rise in commercial value is a positive development for the club and its fans. It shows that football clubs can be successful outside of the pitch and that there is still a lot of potential for growth and innovation within the sport.